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Customer stories

We develop Digital Advisors tailored for universities and business schools. The product enhances lead capture and qualification, engages prospective students, and boosts the effectiveness of paid media campaigns.

Logotype for BI.

Data-Driven Student Recruitment at BI Norwegian Business School

To attract more students, BI has taken a structured approach to marketing, using data and technology to create an efficient, student-centric process.
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Lene Morstad, BI Norwegian Business School

Developing Clermont School of Business’ in-house lead generation strategy

House of Education became a key partner in developing the in-house lead generation strategy. The data collected from the leads allows the school to segment and qualify leads, and utilise hyper-personalised lead nurturing strategies.
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25% of enrolled students used a Digital Advisor

By integrating the digital advisor quiz into their recruitment strategy, MSM saw a clear increase in both lead quality and conversion efficiency.
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Supporting MBA recruitment through data-driven programme guidance

House of Education developed a Digital Advisor for Imperial Business School, which matches prospective students to one of the School’s four MBA formats. The DA quiz has been instrumental in matching thousands of MBA candidates to relevant programmes.
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Putting students first: EHL’s human-centric strategy

The strategic partnership between EHL and House of Education highlights the effectiveness of valuing a human-centric marketing strategy, the importance of quality lead generation, and the merits of a transparent collaboration built on trust.
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Ensuring GDPR Compliance and Achieving 90% Email Opening Rate

By utilising House of Education's advanced lead capture tool, Study in Sweden, a part of the Swedish Institute (SI), significantly increased their pool of prospective students, whilst adhering to strict GDPR guidelines.
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Helping students find their ideal MBA at ESMT Berlin

ESMT Berlin has effectively introduced an MBA Digital Advisor on their website. This online tool has greatly improved how users engage with the site, helping students find the MBA programme that suits them best.
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Helping students choose a programme – an effective marketing strategy for BUas

Partnering with House of Education, BUas utilised Digital Advisors over six years to generate quality leads, personalise user journeys, and enhance trust among prospective students.
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A winning formula for cost-effective lead generation

Jeanne Weckler, Group Marketing Manager for ESCP’s Master in Management programme worked with House of Education to create two Digital Advisor marketing tools.
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How EHL used a new tool to boost interest in hospitality

EHL wanted to reach prospective students who hadn’t considered a business degree in the hospitality industry. House of Education helped them engage new students, and send customised messages to these prospects.
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How ESCP’s MBA in International Management increased their inflow of qualified leads

ESCP Business School used a House of Education custom-built marketing tool to diversify their lead gen sources - and it is now one of the top-performing first touch points for enrolling students.
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What our clients say.

“It's proven to be very useful! For us the added value is the additional information we get on the leads, which helps us better qualify them for the programme”

Diana BeleaMarketing Manager for MBA Programmes

“Our website studyinsweden.se is the most important part of our strategy. We're amazed by how many good leads we get from the site after adding the Digital Advisor.”

Jan-Frederic BussSenior Digital Marketing Manager

“We are using the Digital Advisor for lead generation and as an extra engagement tool for our MBA. It is more active and personal compared to a brochure as the user gets direct feedback.”

Inka DiddensRecruitment Officer

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